Design: Fase Studio
Project Type: Produced
Client: 9 Oliveres
Product Launch Location: Spain
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
9 Oliveres is a premium extra virgin olive oil, named for having its origin in an orchard with 9 millenary olive trees. For their new variety of organic production, its best creation so far, the brand wanted to improve how they communicate its values through a new packaging design.
Tradition and modernity is what best defines the company and its products. This is what the new design tries to convey through two main components: on one side, we redraw the 9 with which the brand has become known, to give it a more unique and distinguishable character; on the other, we highlight the exalted character of this oil by incorporating a text that explains the particularities of the brand, and arranging it in a style reminiscent of the old epigraphs. The typography takes center stage and is clearly the protagonist in this design, simple and without artifice.