Agency: DSG Creative Design Production
Product Designer: Denis Gnatovsky
Project Type: Produced
Client: Etcetera Wine
Product Launch Location: Moldova
Packaging Contents: Wine, champaign, methode champanoise
Packaging Substrate / Materials: Glass bottle, paper
‘’APOLINARIA’’ is a sparkling wine, made by Etcetera winery, was named after the ancient god of Sun – Apollo.
A very interesting coincidence that the winemaker’s daughter name is Polina.
‘’APOLINARIA’’ is a classic blend of Chardonnay and Pinot Noir; it is the first time that Etcetera company adopts the ”methode champanoise”, an old French technic of making Champaign. The wine has a young sparkling blend with a fresh funny notes same as Moldovan traditions and unique terroir.
The concept and product design was fully realized by DSG creative design studio. ‘’APOLINARIA’’ design emphasizes the connection with Apollo, ancient god of Sun, in colorful and bright tones, such as gold, copper shades and bronze, as the sunsets in Moldova.
DSG designer decided to ‘’play’’ with contrast shades of bronze and dense velvet black color; this way the bottle stands out from the other products and underlines the connection with the divinity of the Sun.
The main idea of DSG creative studio was to underline the status of the sparkling wine, its unique taste and such aromas as fresh almond and pear.