Design: Magic Mirror Design
Project Type: Produced
Product Launch Location: Spain
Packaging Contents: Cream, talcum, spray
Packaging Substrate / Materials: Plastic, can, aluminium
Printing Process: Flexography
Babaria Company haves a large product porfolio. Some of its designs wasn’t renovated in a long time and I had the opportunity of giving a fresh new look to this range on 2020.
The objective was bringing a more modern and elegant image, fitting within the new style the marketing department was working on. And at the same time not a very drastic change from the old design because it’s a range well positioned. Aiming this considerations I kept the essence of the range but improving some structural issues and colors. The design looks now cleaner and more attractive and modern.
Other challenge was adapting the design into several containers; the range includes cream tubes, spray and talcum can.
In large companies and retail products, finding the balance between marketing and sales requirements is difficult. Sometimes the special thing about a design is not a technic, a shape or a font, but finding the way of achieve what the client is looking for and be decisive and useful. Considerate the product market and target, the consumer, the status and position of the old design and estime the consequences of changing this design, and knowing the limits of this changes… All of this is a very important part of the designing process.