Design: Emi Renzi
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing
The “Los Sicarios de Midas” beer is American IPA style, with citrus notes, intense aroma, nuances of particular flavor. The design is vintage style entirely handmade. Is inspired by Jack London’s short story “The Minions of Midas”, where he details the ruthless mechanism of a society of anarchists.
It is a unique beer because it mixes the strength of a highly hoppy beer with a concept that treats strength as a means of obtaining what is intended.