Creative Director: Ana Nuñez
Designer: Cinthia Cruz
Photographer: Aldo Manzano
Art Director: Ivan Almazan
Project Type: Produced
Product Launch Location: Mexico
Packaging Contents: In-ear Headphones
Bicu is a Mexican electronics brand focused on young generations. Their launch products were a collection of four wireless in-ear headphones. They looked for differentiators in packaging, which would set the tone for the brand’s identity.
The objective of the brand’s visual identity was to create a fusion between technological aesthetics and Mexican graphic elements.
We chose three colors to differentiate each model, and we incorporate lateral patterns inspired by pre-Hispanic fretwork and textures, brought to a contemporary visual language and technological aesthetic.