Agency: Agence MonograM
Designer: Mario Herran
Illustrator: Ella Ginn
Visualiser: M. Whitnall
Artwork: A. Bentley
Copywriting: C. Davies
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Premium beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
We were briefed to create the label for the Britos brand (a Bulgarian brewery born in 2012) most premium beer to date. Our long-lasting work with the brand has allowed us to collaborate closely for this premium beer project and to push the creative process further.
The Malt & Roses beer is a unique product that has been steeped in roses petals. This brewing process brings out the distinctive full bodied, floral and fruity notes with a strong character that characterises the M&R taste profile.
The design features a bespoke, hand-crafted pattern created by the Berlin based British illustrator Ella Ginn. The intricate floral elements were created to be closely inter-twinned with the M&R letters, it is constituted of 3 distinct layers, each was printed using tints of the same Pantone.
The final label features tactile varnish on some of the pattern details, the M&S letters are hot foiled in matt gold and it is printed on thick 80gsm paper.