Creative Director: Premuditha Perera (Preshky)
Copywriter: Sushanthi Dissanayake
Location: Sri Lanka
Project Type: Produced
Client: Ceyluxe Pvt Ltd
Product Launch Location: United States
Packaging Contents: Herbal Tea, Spices
Packaging Substrate / Materials: Paper tube
Printing Process: Foil stamping
The Challenge & Background
Ceyluxe is a wellness brand that celebrates old Ceylon’s luxury and wellness steeped in the island’s rich culture and heritage.
Ceyluxe approached us with the idea of launching an exclusive line of teas and spices for the US market that brings out the exotic taste of Sri Lanka cousins and herbals. The products are 100% locally sourced and produced. The brand works with local farmers and small business to get the best ingredients for their products as well as supporting their livelihoods. The products vary from different herbal teas to curry pastes that capture the essence of Sri Lanka’s finest cousin.
The client needed a unique approach to the packaging design that made the product line stand out compared to similar products in the market as well as depicting the luxurious and regal era of Ceylon.
The objective of packaging design is to give the customer the feeling of Ceylon’s rich heritage of royalty and luxury. Therefore the packaging design for each product is based on a traditional Ceylon handcraft that signifies unique features of the product.
During late 1800 and early 1900 Sri Lanka has had an immense influence of victorian arts and crafts and these were exclusively famous among upper class and royals. Therefore the concept of Regal Ceylon is to depict and bring back the essence of old Ceylon through the brand and products of Ceyluxe.
The logo is a combination of traditional Sri Lankan symbols and motifs with characteristics of victorian design elements. The logo is a flourishing elephant in the formation of letter C. Elephant is considered a royal animal in Sri Lanka. Therefore, the flourishing elephant signifies the rebirth of Ceylon royalty and pride.
Healing Herbals: Designs for herbal tea line is inspired by design elements of traditional masks.
Masks in Sri Lanka have long been used in healing ceremonies. Elaborately crafted, the masks’ mystical powers come alive during ritual performances in a collision of dance, drums and chanting. They were, and continue to be used to cure numerous maladies, ranging from bodily ailments to more perplexing afflictions of the psyche and soul.
Curry Artistry: Designs for curry pastes line is inspired by designs elements of Laksha crafts.
Laksha, referring to Sri Lanka’s lacquer craft, and the technique dates back many millennia, extracting a waxy residue in tree bark left by an insect species, to which pigment is combined and applied, giving the coated object a naturally varnished, vibrant look. There was very little that Laksha could not embellish, and in ancient times, was applied on every conceivable material, from wood to ivory, to pottery, horns, shells, and even clothes. Laksha designs were adapted from motifs seen in the walls of palaces and temples, with red, yellow, and black being a favourite colour combination.