CHARGE on Packaging of the World


Design: Ivan Lezin
Location: Italy
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Sports Drinks
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Flexography

We believe in a whole new approach to hydration with tailor made, functional formulas that respect our bodies and the environment.

  • We love our life, our nature, our sports.
  • We take responsibility for our planet seriously.
  • We like to push limits, have fun and enjoy the moment. CHARGE – live your nature!
  • TAILOR MADE FUNCTIONALITY: our products‘ formulas are tailor made for different kind of sports to meet athletes‘ specific needs.
  • NATURALNESS & HIGH QUALITY: we use only the good stuff (e.g. natural dyes and tastes). No artificials, (e.g. preservatives, emulsifiers, etc.) but high-quality ingredients (e.g. plant extracts, prime carbohydrates).
  • SUSTAINABILITY: our packaging sets new standards in terms of sustainability. We are plastic-free, our stick packaging is 100% garden compostable and cardboards are made of recycled materials and are 100% recyclable.

4 products in the range:
FOCUS
Zone in and make every second count with focused concentration and lightening quick reactions. Ideal for GAME SPORTS like FOOTBALL, TENNIS, BASKETBALL, VOLLEYBALL.

ENERGY
Find the energy to go “the extra – mile”. Ideal for ENDURANCE SPORTS such as RUNNING, BIKING, HIKING, SWIMMING.

POWER
Make every repetition count and get closer to a well-trained feel-good body. Ideal for STRENGTH TRAINING like WEIGHT TRAINING, FITNESS, GYMNASTICS, HIIT.

BALANCE
Maintain a perfect balance and support your gut health and immune system. Ideal for EQUILIBRIUM SPORTS like YOGA, TAI CHI, QI GONG, PILATES.

REAL SUSTAINABILITY
Is important to us! That is why we have developed a comprehensive sustainability concept that encompasses all areas – from the ingredients and packaging to production and logistics. In this way, the film of the CHARGE Stick composts without pollutants and is harmless to the environment. The boxes are made from recycled, 100% recyclable cardboard. – Of course, all of our packaging is 100% plastic-free.

Through regional production and short transport routes, we reduce the CO2 footprint of the CHARGE Sports Drinks even further.





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