Design: Future Filter
Location: United Kingdom
Project Type: Produced
Packaging Contents: Beauty Drink
Packaging Substrate / Materials: Aluminium, Card, foil sachets
Printing Process: Digital Printing
Clinique Derma Drink System is a simple refill system, designed to boost the health of skin. The system also addresses the issue of excess plastic use by designing a desirable and functional re-usable aluminium bottle.
There are 3 natural variants: glowing skin, firmness and boosted protection.
Glowing Skin has an active ingredient of carotene to give your skin a natural glow. Firmness uses red peppers to tighten tired skin. And finally protected has green tea as the main ingredient to boost the antioxidants, which prevent cell damage and ageing.
The initial starter kit provides a reusable aluminium bottle and a 5 pack of sachets. Consumers can re-order refills online and are sent a postbox friendly carton of sachets.
To use, fill the bottle with 250ml of tap water, open the sachet, which has a laser score to help opening and pour in the concentrated liquid. Then shake the bottle for 30 seconds and drink. The bottle has a robust construction with an antibacterial rim when drinking. The cap has a UV-C technology to clean the bottle internally.
A new approach to beauty by harnessing the individuals beauty. The packaging is different because it changes the paradigm of packaging from a disposable piece of plastic to a reusable desirable product.