Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Yoghurt
Packaging Substrate / Materials: Cardboard, plastic
Through research, Ehrmann has found that many consumers do not need a standard yoghurt format and want more volume. Therefore, the expansion of the Epica line and the appearance of a new sub-brand Epica XL soon followed.
Epica XL is a new sub-brand in the Ehrmann portfolio. It would not be interesting to be limited to simply increasing the volume, therefore Epica XL is not just Epica in a larger volume, but new flavors created specifically for this line that cannot be found in conventional formats.
Epica XL – even bigger, even tastier! More benefits in one package!