Design: Ester Saba
Project Type: Produced
Client: Esref Bey Zeytincilik
Product Launch Location: Turkey
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle and tin
Printing Process: Digital Printing
Esref Bey Zeytincilik is a family owned olive oil production brand based in Canakkale, Turkey. Esref Bey Zeytincilik has planted over 5000 olive trees on the Aegean part of Turkey and produces olive oil in the most natural way. To symbolise process and naturalness of the brand, I have hand sketched the traditional harvesting process and used brush strokes that represents the fluidity of olive oil. The pen sketched has been vectorised and fit in with the other branding elements such as the logo, typography and colour palette.
The uniqueness of this label design is the storytelling of a traditional harvesting process with hand sketching.