Agency: Onfire Design
Creative Director: Matt Grantham
Design: Matt Grantham
Location: New Zealand
Project Type: Produced
Client: Finery Cocktails
Product Launch Location: New Zealand
Packaging Contents: Alcohol
Packaging Substrate / Materials: Aluminium can
Printing Process: Flexography
Carrying on the mission of delivering New Zealand’s most premium vodka cocktails, ready-to-drink, in a can for discerning, sociable grown-ups, Finery launched a new Limited Edition flavour to complement the core range in late 2020. Partnering with New Zealand’s award-winning Dancing Sands Distillery, this new Finery caters to the Gin lovers; this recipe is more punchy, robust and juicy – delivering a fuller citrus and berry flavour, with a subtle hint of chilli.
Working within the existing packaging hierarchy, we developed a richer colour palette that reflects the bigger, juicier flavour profile.