Design: Amy Highland
Location: United Kingdom
Project Type: Produced
Founder, Black & Black: John-Paul Grogan
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Pulp paper, recycled, film
An innovation in packaging design, the Frugal Bottle is a lightweight, non-smashable replacement for glass bottles; a food and alcohol-safe liner inside an easy-to-recycle paperboard bottle. When it’s empty, the consumer simply removes the film and recycles the paperboard. Now renamed Frugalpac, the design concept was based around the original name of the company at the time, Silverpac – the wine name ‘Silver Lining’ being derived from it.
The design plays into the natural kraft texture of the packaging, showing it as distinctly recyclable. This also evokes styles of early 1900s packaging, with more natural materials and offset style of printing. The idea behind this was to understand the ethos of the packaging – attempting to take the user back to a period where there was less single use or hard-to-recycle packaging.