Design: Ilya Zakharov
Project Type: Produced
Client: The Lovely Obstacle
Product Launch Location: Russia
Packaging Contents: Ginger Ale
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital printing
Ginger Ale is a homemade drink brewed with lemons, ginger and herbs. This is a special design for Christmas holidays. Ginger Ale bottles have drag caps to ensure tightness. The labels are printed on eco-paper, giving them a vintage look and highlighting the fact that the drink is handcrafted. There is a table on the back of the label in which you can fix any necessary information on the properties of a particular batch of the drink.
The main secret of the label is the lyrics of God Rest Ye Merry Gentleman hidden on the back side, which becomes visible when you light the lable from the back.