Gogu Winery Spumant on Packaging of the World


Design:
43oz.com – Design Studio
Location: Moldova
Project Type: Produced
Client: Gogu Winery
Product Launch Location: Moldova
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish, foil stamping

We, as a design studio, are always pleased to see how our projects evolve, and
how over time, the brand, which we invested our skills and effort into, grows
from a small undertaking into something bigger. The family-owned Gogu Winery
is a great example of such a relationship. Starting small, this company has
already taken up a solid place in the Moldovan wine market, and has won
several dozen awards at international wine competitions. And we are very happy
to be responsible for the visual component of this brand in sync with their
evolution and ceaseless experimentation. Therefore, when winemaker Ilie Gogu
shared his plans to release a limited series of dry sparkling wines produced
by traditional method, we realized that we had to create a design that would
personify the next stage in the development of Gogu Winery.

The label design for Gogu Spumant is both a familiar image and a complete
rethinking of the entire brand concept. On the one hand, the label contains
the already familiar image of roots, which personifies the connection with the
land, with native places, with the terroir of the winery. However, this
element has been transformed in such a way that it can also be viewed as the
sun, which gives warmth and life – an effect enhanced by intense gold foil
stamping. Discreet and minimalistic informational elements support this bright
element and enhance the feeling of exclusivity and premium character of the
product. As a result, the visual component of Gogu Spumant organically fits
into the overall portfolio of the winery, retaining the key brand elements,
while also emphasizing the special character of this wine.





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