Hallmark on Packaging of the World


Agency: Harcus Design
Designer: Annette Harcus
Brand Typeface: Jérémy Schneider
Photographer: Stephen Clarke
Location: Australia
Project Type: Produced
Client: Hallmark
Product Launch Location: Oceania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

Hallmark are a group of artisan winemakers with a roving mission to source small, precious parcels of exceptional fruit. And with that fruit, they strive to create holistic wines with regional definition. The branding and packaging needed to communicate this collective’s philosophy as well as express the handcrafted, limited release nature of the wines.

Hallmark’s first small batch offering is the Master Strike’ series which includes the noble varietal, Shiraz and a Grenache, both from the renowned Barossa region in South Australia.

What’s Unique?
Designed as a tribute to fine craftsmanship with iconography and mottos, inspired by traditional engravings, the labels utilise the combination of embossed foil and spot highbuilds, creating a sophisticated, textural label.





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