Hartman Molavi on Packaging of the World


Design: Marios Karystios X Alexandra Manousakis
Location: Cyprus
Project Type: Produced
Client: Manousakis Winery – Karanika Winery
Photographer: George Anastasakis
Product Launch Location: Global
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass
Printing Process: Flexo

Manousakis winery from and Karanika winery have teamed up to create a quality sparkling wine from the indigenous greek grape varieties Romeiko and Xinomavro. Manousakis winery was founded in 1993 by Ted Manousakis and is located in the small village of Vatolakkos in Chania, Crete. Lefka Ori Mountains of Western Crete have absorbed the quiet life cycle for thousands of the island’s native flora. When you walk these mountains in the spring it takes you on a sensory adventure filled with the scents of rosemary, thyme, sage, lavender, and chamomile.

The winery produce some of the finest wines in Greece. Karanika winery is located on the North west of Greece in Amyntaion area, producing finest quality sparkling and still wines in total harmony with nature without any concession to the health of people and the earth. Our their organic/ biodynamic vineyards at the Amyndeo plateau in the far North-west of Greece include old to very old ungrafted Xinomavro vines.

Who is Hartman Molavi? A sparkling wine made from Romeiko and Xinomavro grapes. 50/50. Hartman Molavi brought out the best of his worlds and made these breathtaking bubbles from these 2 local varieties. This intense sparkling wine with tickling bubbles has an explosive nose of dried mangoes, citrus and a hint of minerality. On the palette, fresh, crisp acidity is complimented with a subtle creamy texture; a product of 4 years on the lees. The perfect wine to enjoy this holiday season.

The wine is made using the traditional method. The packaging focuses on the mysterious figure of Hartman Molavi, a character that shows the contrast between these two different terroirs. Different elements are illustrated and printed around the label in order to express the distinct character of the wine. Marios Karystios and artist Alexandra Manousakis have worked together on the same canvas to unveil the nature of this character. The wrap around label depicts elements that showcase the areas where its born in a variety of different hot foils and printing methods.





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