Honi on Packaging of the World


Design: Máté Knapecz
Location: Hungary
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Honey
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Apiary looks back on several years of history that Honi rethinks in a fresh and colorful way. The Hungarian company makes qualitative honey products with modern technology. Honi’s aim is to highlight the beneficial effects of honey and the important role of bees. The product family contains classic and special flavoured honey which are served in little jars separately. Unless it’s a spoonful of ginger honey, or a coffee with acacia honey, or just a slice of bread with creamy orange honey, smuggle a little pleasure into our everyday lives.

The goal was a unique package that coupled with nonfigurative design. The thick lines are honey drips that permanent representatives of the brand. Instead of label there are transparent matte patterns on the jars, furthermore inside of every package there is a little illustration and a fact about bees.





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