Design: Min Lu
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Imperial palaces collection is a wine set that people could buy as a gift for their family and friends during Spring Festivals or New Year. It’s not only a wine set but also a special collection that decorated with traditional Chinese patterns which symbolize or delivers different wishes such as wealth, longevity, success and etc.
The packaging design was inspired by Qing Dynasty traditional Chinese patterns. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China. There are stories behind these patterns. Fish symbolizes wealth and abundance. It is also signifies marriage and the birth of many children. Peony known as the king of the flowers. It’s a symbol of royalty, virtue and wealth. The crane is a symbol of longevity.
This design evokes the exquisite elegance and luxuriant cultural implication of ancient patterns. Customers can collect the set as a special collection and then later re-use the bottles as different design elements in their homes.