Agency: Shoutbam Design Studio
Art Direction & Illustration: Tea Shockats
Art Direction & Illustration: Jimbo Bernaus
Project Type: Produced
Product Launch Location: Croatia
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
The idea was born from identifying the gap in the market of non-alcoholic, low sugary beverages produced in Croatia. After exploring parts of the world and realising the need and potential of healthier alternatives, a group of friends made it their mission to revive a traditional fermented drink brewed in households by our grandparents.
The client’s idea was to share their passion for kombucha crafted from natural and high-quality ingredients to be shared and enjoyed with family and friends.
Our task was to create a super colourful branding solution and we decided to portray the flavors of the beverage by creating a vibrant world filled with oversized ingredients and people interacting with them.
The brand wanted to introduce the healthiest drink for summer and so we designed it in the most colourful way. It had to be fun and disruptive, introducing a world where the flavours are so rich that the ingredients are as big as humans.