Agency: Forward Design Studio
3D Artist: Gustavo Lacerda
Project Type: Produced
Client: MAD Fashion
Product Launch Location: Americas
Packaging Contents: Clothes, accessories, jewels, earrings, necklaces
Packaging Substrate / Materials: Paper, Cardboard, Gold foil
Printing Process: Foil stamping, Digital printing
In this chaotic and changing year, MAD FASHION is born, a women’s fashion brand that will be present in women’s daily lives.
We want to live each conquest with them, delivering an unforgettable experience with clothes and accessories that identify with the identity and personality of each woman, generating confidence and autonomy to make their own choices and conquer their territory.
We are convinced that the world needs to get rid of paradigms, there are no absolute truths and that every choice must be respected. We place women at the top of our values and their conscious relationship with the environment and the freedom to expose their identity and be respected in society.
We encourage women to discover themselves, to acquire the ability to know themselves and appreciate their real beauty. Strong women who face challenges and get rid of paradigms, conquering their territory and being inspiring.
Clothing and accessories that identify with their own unique identity and personality. May they empower you and bring you confidence to face all the daily challenges.
So we need to improve the consumer experience by generating value with innovative packaging, with different formats, extolling feelings of confidence and boldness. The brand values must also be reflected in the packaging design.