Modesta Cassinello. Solid Hair Essence on Packaging of the World


Agency: Plácida
Photo: Cris Beltran
Location: Spain
Project Type: Produced
Client: Modesta Cassinello
Product Launch Location: Global
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper
Printing Process: Offset

Modesta Cassinello is Mediterranean cosmetics and is inspired by the ingredients and habits of this culture. Its hair line has been increased with three new products, H05 shampoo and H06 conditioner in solid fomato and HO7 shampoo with sea salt.

H05. Solid shampoo with grapefruit essence. H06. Solid conditioner with almond oil.
The graphic image is resolved with the use of a reduced black and white palette and a classic serif typography that gives the cosmetic line its own personality and unisex language. In this way, the visual identity is aligned with the purity of its formulations and its botanical essence, represented by the photographic use of the packaging.

H07. Absolute sea salt shampoo.
The H07 shampoo alludes directly to the sea with sea salt as its fundamental ingredient. Using the marbling technique, we create a pattern that changes in each piece of packaging as a graphic synthesis of the sea in movement and its infinite number of forms.

What’s Unique?
Modesta Cassinello is an honest transparent and open cosmetics company, looking to provide a unique experience. We opted for a sophisticated graphic ecosystem to accompany the brand, which would reflect its elegance and pureness. By limiting the choice of colours to black and white and using a Classic Serif font, this cosmetic range takes on its own personality and achieves the desired unisex message.





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