Design: Dhwani Garg
Project Type: Student Project
School: Unitedworld Institute Of Design
Tutor: Mr. Sambhit Pradhan & Mr. Abhrojit Boral
Packaging Contents: Pure Essential Oil
Packaging Substrate / Materials: Glass bottle, Corrugated Material
The Nezz brand is a hypothetical brand. The brand name “Nezz” is a French word that means nose in English. The brand name itself creates an impression in the mind of the user’s something which directly connects to smell. The brand is specialized in basic three types of essential oils i.e. Lavender, Ylang Ylang, and Rose. As essential oils are known from time immemorial for improving mental health and enhances physical and emotional health. They are widely used in aromatherapy. All products range are vegan and cruelty-free.
Nezz is India based finest quality essential oil brand. For centuries India is known for the development of different types of essential oils. In that sequence, the main goal of the company is to establish Nezz as a global product that carries not only values of the essential oils for which India is known but makes space and is a leader in the highly competitive market for itself.
The essential oils are organic compounds and their molecular design is of cuboid shape. Honeycombs are also of hexagonal shape.
Being fond of Ghewar, a popular Rajasthani Sweet, I noticed that though the sweet is of cylindrical shape it is always packed in a hexagonal shape. Keeping in view the above inspirations, I preferred the Hexagonal design for outer packaging to break the monotony of the style of the cuboid packaging.