Agency: Deep Blue Design
Creative Director: Maria Blue Stylianaki
Project Type: Produced
Client: cretamel SA
Product Launch Location: Europe
Packaging Contents: Nuti-bars
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Rotogravure printing
Cretamel, which specializes in confectionery, has launched a new line of Nut Bars with unique taste and textures of selected nuts and sesame. Our solution was to make the real image of the product the essential element of the packaging looking so attractive and honest to consumers.
This series has been brought to life graphically through free handwriting and vivid colors that reflect the diversity of the brand’s elevated snacking experience. The intensity of the colors shapes the image of a delicate product while at the same time seals the visual identity of the packaging.