Design: Yuko Takagi
Project Type: Produced
Client: Suntory, Orangina
Product Launch Location: Asia
Packaging Contents: Orange, soft drink, limited edition
Packaging Substrate / Materials: PET bottle, Plastic shrink wrap
Orangina, Cheers (A votre santé) Winter Limited Edition, Beaujolais Nouveau collaboration, cardboard box design
Boost sales & publicity in supermarkets:
This shipping carton made a Win-win situation for both sales and marketers and also decreased the total promotion cost as a result. Marketers wanted to promote their brand so they keep making POP but sales doesn’t have time to put POPs for all the brands at the stores. So the idea was to make the shipping carton itself become an POP.
Cheers (A votre santé) Beaujolais Nouveau season was the idea for Orangina to promote this French theme. As such, we made wine-themed Orangina products to boost in-store promotions. Inspiration for the “Rouge” came from the image of red wine and consisted of Orangina mixed with red grape juice. Inspiration for the “Blanc ” came from the image of white wine and consisted of Orangina mixed with white grape juice. When the tri-colored bottles are connected, it brings together three friends celebrating at a French-style cafe together! Even with only one bottle, you can toast together. Enjoy them all!!
The Beaujolais Nouveau season was the inspiration for Orangina to promote this French theme. As such, we created wine-themed Orangina products to boost in-store promotions by using the “cheers” idea of raising glasses to toast the new season.
Inspiration for the “Rouge” came from the image of red wine and depicted by Orangina mixed with red grapes. Inspired by Orangina mixed with white grape juice, we were able to develop the white wine image.