Agency: Draftline Colombia
Art Director: Daniel Jaramillo
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium can
The peruvian local beer Pilsen Trujillo wanted to refresh their image without loosing the traditions that represent their brand and their spirit. This concept design reinterprets and exalts the symbols that make their culture unique, giving them new life in a beer made for the trujillans.
The combination of a narrative and visual style that speaks of local traditions with the modern aspect of a fresh and new beer.