Design: Gayathri Gopan
Project Type: Student Project
School: National Institute of Fashion Technology
Packaging Contents: Skincare
Packaging Substrate / Materials: Cardboard, Paper, Plastic
Raw is a fictive skincare brand which promotes the importance of loving one’s self. Raw stands for taking care of your skin all the while loving it for the way it is; the raw beauty. Raw beliefs that skin care should be to take care of ourselves and not to impersonate anyone, and with the mixture of organic ingredients, Raw is all set to conquer hearts. The subtle use of colours and the bold typography emphasises the product and the package. We require more products like Raw which not just encourages skin care but also is a reminder for us to love and take care of ourselves for the way we are.
The overall package design has been created using multiple software, namely, photoshop, illustrator and blender. Package design has been created while keeping in mind the current trends in graphic designing as well.
The use of subtle colours and bold typography with geometric and organic shapes to not just promote the product but also to send a message. To love your raw self!