Design: Nicolás Pérez
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping
SANWAR is the union of the word “sangre” (blood) in Spanish and Quechua: san (sangre) + war (yawar). This word that is born from that fusion represents the mixing and unification of different cultures / roots that define us as people and society. In addition, blood symbolizes the essence of each individual, that despite being different from each other, when it comes to sharing moments of various kinds, these differences are lost and in some way we are all the same.
We also transfer this diversity, conceptually to the nature of beer, since its production depends on different factors linked to the combination of four basic ingredients, but capable of providing different characteristics to achieve a unique sensory result.
The objective was to create a graphic identity that represents in an efficient and unified way the concept of cultural diversity, since each presentation of the beers will be represented by a native language of a particular peruvian culture.
Because a sober design was created, with great attention to detail, which differs from each variety of beer, due to the colors and patterns, which respond to the iconography of each culture; considering the importance of showing the great Peruvian cultural wealth, through a powerful packaging.