Design: ORIX Studio
Project Type: Produced
Client: Marco Durón
Product Launch Location: Mexico
Packaging Contents: Superfoods, seeds, fruits and grains
Packaging Substrate / Materials: Plastic
Printing Process: Digital offset printing with foild details
Sumber is the healthy snack brand to share with your family, eat on the go or have that special indulgence moment. The brand development started with the product architecture of snacks, powders, seeds and nuts & dates. Then came the concept of a world of nourishing elements. A world defined by the relationship between the sun and countryside. As well as by illustrated flowers, rocks and soil. This world exists someplace in the universe in a planet called Sumber.
The main concept is that product comes from another planet, so the graphic line had to reflect this. Using the same brilliant colors and shine of meteors which stand out from the darkness of deep space, Sumber products will attract attention when placed in the shop shelves.