Thara Coffee on Packaging of the World


Agency: VATITUDE
Creative Director: Devendiran B
Copy Writer: Vaishali D

Location: India
Project Type: Produced
Client: Thara Coffee
Product Launch Location: India
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Printing Process: Gravure

Thara Coffee engaged us to build their brand identity and packaging designs for the new range of South-Indian filter coffee blends. We focused to create a vibrant & dynamic packaging design that is elegant yet memorable.

By studying the market & target audience, we have created a 3-Dimensional hero shot of the traditional filter coffee dabara set (cup) and placed it gracefully under the spotlight increasing its temptations among the coffee lovers. Different colors were adopted to depict the blends of each variant. A dedicated iconography style was developed to communicate the brand messages in a quick & visually appealing way. With these intuitive packaging designs, Thara Coffee is connecting strongly with its audience and stands out on the shelves.





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