Design: Pranali Linge
Project Type: Concept
Packaging Contents: DIY Toys
Packaging Substrate / Materials: Cardboard box
Printing Process: Digital printing
Toy hut is a DIY character making concept by using simple geometrical shapes. The packaging is inspired by characters itself. The color pallet is inspired by the Christmas theme. The bold geometry and character expressions are attractive and inviting in itself.
The use of simple geometry to create characters is unique and bold placement on packaging is apt for retail and digital marketing.