Design: Michael Chen
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Beauty products
Packaging Substrate / Materials: Plastic
“Uniqlo is a modern Japanese company that inspires the world to dress casual”. Through applying our clothing brand strategy of “Made for All’ we consider our audience by choosing to focus on creating clothes that are essential yet universal. By ignoring fashion trends, we can create products like skin-care with proper research and attributes to fit the needs of the user first.
Connect our current customer base to our new line of skin care products. Expand our line of products from clothing to skin care to further expand our brand image as one that produces high quality products done with great product development and research.
Taking a well known brand and applying an extension that works effectively in entering a different market.