Design: Arsenteva Alexandra
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Packaging Contents: Fresh vegetables from Beloostrov
Packaging Substrate / Materials: Plastic, craft
“VALKISAARI” is a new brand of healthy food, which offers fresh vegetables from Beloostrov (Sankt-Peterburg, Russia). They are carefully grown and hand-picked by the company’s specialists specifically for the residents of St. Petersburg, to return them to the feeling of self-harvesting greens from the garden in the country. For this purpose, a system of stickers has been developed, which must be put on the kraft bag after selecting the desired number of vegetables. The shape of leaves were inspired by pre-revolutionary buildings in this region, the logo is made up of two significant symbols from the emblem of Beloostrov, and the name itself reflects the belonging of these lands to Finland in the distant past.
Customer has an opportunity to choose a needed amount of greens as like he does it on his countryside in summer