Zard premium vodka on Packaging of the World


Design: Aram Atyan
Location: Armenia
Project Type: Concept
Packaging Contents: Alcohol, vodka, cognac
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography, digital printing

Zard is a small family run distillery making premium vodka in Armenia. The distillery uses fresh water that comes from a glacially fed aquifer. With this branding we wanted to show famous alcoholic drink with ethnic Armenian feel and mood.

The label features an Armenian woman with a traditional Armenian clothing taraz and garments, which was very common until 20th century. The labeling system includes a series of vodka with different gem stone names and each one has a specific smell and taste. The main illustration of a girl was done by hand and then digitized in Photoshop using Wacom tablet.

What’s Unique?
The label features an Armenian woman with a traditional Armenian clothing taraz and garments, which was very common until 20th century.





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